Delivery of Customer Value of Coca Cola Company Assignment

Delivery of Customer Value of Coca Cola Company - Assignment Example The company has gone a long way till the present times when it has more than 3000 beverage products serving in more than 200 countries making huge sales and satisfying customers to the utmost level. The company intends to expand their products and services and advance their features towards making their brand and services stronger thus attracting more customers and reach out to the global market as the leader in the beverage industry in the world (Our Company). The current study focuses on the company’s products, pricing, distribution, and promotion to reflect the value that the company provides to its customers. Â  The primary mission of the Coca-Cola Company is to serve its products to its customers to refresh them, arouse pleasure and cheerfulness and create value making a difference in the industry. In order to achieve this mission, the company’s objectives include overviewing the changes in the trends and preferences of choices of the customers. Also, the company has its focus on achieving and maintaining quality growth and its objectives include the 6 Ps that are the main concerns of the company. These 6Ps are the people, portfolio, partners, planet, profit, and productivity. The company intends to be highly effective in its performances thus generating huge profits for the company as well as satisfying the employees and the customers of the organization. The company focuses on providing the employees with a suitable workplace to enhance their level of performance. Also, the organizational objectives include maintaining a quality oriented portfolio of products keeping its focus on the market and following their values (Mission, Vision & Values). Â  

Should France ban the veil Essay Example | Topics and Well Written Essays - 1250 words

Should France ban the veil - Essay Example The act of covering the face by all Muslim women was banned by the French Senate and the National assembly during the same year. People within France and all over the world have started protesting against this act of the French government. In the region of France a total of 82% of the population is supporting the ban, while a 17% and those who are in favor of such a ban form a majority throughout the European Nations (Pew Research Center 1). A heavy debate between the supporters and opposition of banning of veil in France has started taking place. Those who are in favor of such a ban state that French government is disrespecting the freedom of individuals in regards of deciding what they should wear and what they should not. However, ban on the full-faced veil should be removed because such an action disregards an individual’s freedom. The French government took the measure of banning niqab because they believed that niqab was a sign of oppression which is against the norms of the French society. French levied a ban on the veil is because the veil is believed to be a sign of oppression that is being carried out by the male society to over the females of the Muslim society. Sciolino states that the French are connecting the veil to the burqa that has been used in Afghanistan â€Å"by Taliban to oppress the women in their own society† (Sciolino 140). This means that the French government believes that the Muslim women are forced to wear the veil by their male relatives to oppress their right of deciding their own clothes. This even means that the French believe that by banning the veil they are giving the female Muslims the right to decide what they want to wear. Another reason due to which the French have banned the veil within their nation is that they believe that veil is against their cultural norms. Scio lino states that French culture promotes â€Å"the meeting of eyes between two individuals in order to start a conversation† (Sciolino

(need to be determined) Essay Example | Topics and Well Written Essays - 500 words - 1

(need to be determined) - Essay Example Some familiar materials that exist in the universe, they are made of neutrons, protons and electron and these materials are called the baryonic matter. The dark matter can either be made of non-baryonic matter or baryonic matter. To hold the universe elements together, the dark matter has to consist of about 80% of the matter (Bahcall et al. 2004). One interest thing about the dark matter is that the scientists cannot see it. Then how do they know it exists in the first place? Scientists have learned to calculate the mass any huge object’s in the space through the study of their movement. In the 1950s when some scientists were examining spiral galaxies, they expected to witness the materials at the center to be moving fast as compared to those on the outside (Spooner and Kudryavtsev 2001). Against their expectations, the scientists discovered that the stars that were in the same position were traveling at a similar velocity. The results indicated that the galaxies are made of a lot of mass that cannot be seen. The elliptical galaxies studies further indicated that visible objects had more mass. Albert Einstein proved that huge objects in the space bend light and distorted it, making them be used as lenses. Through the study of light distortion in the universe, the scientists have been able to create dark matter maps in the universe (Bertine 2010). The gravitational mass can be derived from the observation of movement of the gas clouds and the stars motion is the disk as the spiral galaxy (for example the Milky way) in the disk as they circle the center (Rubin 1997). The galaxy rotation curve reveals how the speed of the stars around the center as the gap from the center increases. The majority of the spiral galaxies are known to reveal flat rotational curves out in the longest distance they can be traced, even after they disappear into the distance. It is, therefore, reasonable to

Should France ban the veil Essay Example | Topics and Well Written Essays - 1250 words

Should France ban the veil - Essay Example The act of covering the face by all Muslim women was banned by the French Senate and the National assembly during the same year. People within France and all over the world have started protesting against this act of the French government. In the region of France a total of 82% of the population is supporting the ban, while a 17% and those who are in favor of such a ban form a majority throughout the European Nations (Pew Research Center 1). A heavy debate between the supporters and opposition of banning of veil in France has started taking place. Those who are in favor of such a ban state that French government is disrespecting the freedom of individuals in regards of deciding what they should wear and what they should not. However, ban on the full-faced veil should be removed because such an action disregards an individual’s freedom. The French government took the measure of banning niqab because they believed that niqab was a sign of oppression which is against the norms of the French society. French levied a ban on the veil is because the veil is believed to be a sign of oppression that is being carried out by the male society to over the females of the Muslim society. Sciolino states that the French are connecting the veil to the burqa that has been used in Afghanistan â€Å"by Taliban to oppress the women in their own society† (Sciolino 140). This means that the French government believes that the Muslim women are forced to wear the veil by their male relatives to oppress their right of deciding their own clothes. This even means that the French believe that by banning the veil they are giving the female Muslims the right to decide what they want to wear. Another reason due to which the French have banned the veil within their nation is that they believe that veil is against their cultural norms. Scio lino states that French culture promotes â€Å"the meeting of eyes between two individuals in order to start a conversation† (Sciolino

Descartes Essay Example | Topics and Well Written Essays - 500 words - 1

Descartes - Essay Example He doubted everything even the existence of God, nevertheless he considered atheists as the benighted people (Watson, 226). Descartes claimed that sense of perception could be the source that definitely should be doubted as our feelings was subjective dimension of sensation. He was perturbed that people had regarded senses as a basic source of beliefs. It was constant for Descartes that only approved facts could be seen as general truth in the world. Philosopher declared â€Å"if I wanted to establish anything at all in the sciences that was stable and likely to ask† and â€Å"I want to discover any certainty† (Dicker, 1). That statement was viewed as Descartes’ goal due to the perspective of Method of doubt discovered by him. All knowledge was examined as related one and they needed to be built on solid and reliable facts from our field of experience. Descartes represented undeniable example of his respectful ideas. He argued that the process of thinking was cogent one as this was continuous proceeding. Such implication was related to every subsisting person. â€Å"Cogito, Ergo Sum† that means â€Å"I think therefore I am† was considered to be Descartes principal notion (Watson, 232). What was more a big number of his investigations were constructed on this profound idea. He intended to accomplish the idea that no existence without factual confirmation was occurred in our dimension. Investigations in the field of philosophy regarded Descartes’ ideas as rather skeptic ones. They sounded radically and unilaterally in some perspectives that was why the concept of skepticism regarded as characteristic to Descartes’ philosophical notions. It should be mentioned that veiling of skepticism was present in his thinking. However, Descartes himself did not regard his concepts as skeptical ones and claimed that he â€Å"had refuted

Morris Kent Jr. vs. the United States Essay Example for Free

Morris Kent Jr. vs. the United States Essay At the age of 14 years in 1959 he was reported to have committed several offenses on housebreakings and attempted purse snatching. He was placed under probation on his mother’s care with corresponding social services. At the age of 16 in 1961 he was reported to have committed housebreaking, stealing the house owner’s wallet, and raping her. After which he admitted committing several offenses of the same manner. The waiver Kent’s mother, a lawyer, and a case worker from the juvenile court filed a petition to consider waiving the case while he was placed at the District of Columbia Receiving Home for children for a week. The trial and verdict He was convicted to six counts on housebreaking and robbery but was acquitted on two rape counts by reason of insanity. The appeal Objections to fingerprinting proceeding, absence to notification of parents, and courts denial to the access on his social services file. Petitioner also questioned the validity of the one week detainment at the District of Columbia which if an adult is already considered unlawful. The validity of the waiver which denies the petitioner the benefits of the juvenile courts parens patriae capacity (Howell 1998). Schall vs Martin The history At the age of 14 in Dec. 13, 1977 Gregory Martin was arrested with first degree robbery, second degree assault, and criminal possession of a weapon. Martin with two others allegedly hit a youth on the head with a loaded gun. They then stole the victim’s jacket and sneakers. The procedure Martin evidenced of lack of supervision was based on possession of a loaded weapon, lateness of the hour, and false information on his address given to the police. He was detained for a total of fifteen days between the initial appearance and the completion of the fact finding. The trial and verdict Martin was found guilty on robbery and criminal possession charges. Since he was adjudicated as delinquent, he was placed on two years probation. The appeal Objections were made on the pretrial detention of juveniles implying greater abuses of law and power. Re Gault, re Winship, Mckeiver vs the State of Pennsylvania The cases Winship was a twelve year old boy in 1970 who entered into a locker and stole $112. 00 from a woman’s pocketbook. He was ordered placed in a training school for an initial period of 18 months subject to annual extensions from the basis of preponderance of the evidence. Gault was 15 years old in 1967 when taken into custody as a result of a complaint that he had made lewd telephone calls. He was ordered to perform as a juvenile delinquent until he should reach maturity at the State Industrial School. Mckeiver was charged together with a group of 11 to 15 years with various acts of misdemeanors which arose from several demonstrations protesting school assignments and a school consolidation plan. The public was excluded from the hearing for major reason that the juvenile proceeding might make the trial into a fully adversary process. Each member of the juvenile group was considered a delinquent while placing each of them under probation. Analysis and recommendations The Juvenile Justice Services Administration is responsible for the effective administration of the juvenile justice programs for delinquent and incorrigible youths which is being done in coordination with the juvenile courts. The identification of the needs of children facing delinquency leads to the invention and creation of the juvenile courts to go easy on young criminals. The rapid increased of juvenile crime and young people identified as at risk has created a furor on shocking juvenile crime statistics which resulted to a public outcry on the need for change in the management of young offenders in all of US states nationwide. This practically litigated some offenders in adult criminal courts. The argument details on young children who had committed violent crimes like assault, rape, murder and armed robbery which are often adjudicated in the same court as non violent offenders charged with shoplifting, burglary, and petty theft to drug offenses. The growing disillusionment of the therapeutic and ineffective approach of the juvenile justice system has resulted to appeals for a modification of its due process to transfer young offenders to adult courts and prisons. It has been the present society’s desire to oppose rehabilitation and effect punishment. They firmly believed that the framework of the juvenile justice system has permitted young offenders to avoid accountability which led to its nonadversarial, decriminalized process where violent offenders were never separated and categorized according to the severity of their crimes. The court subsequently measures to provide guidance and rehabilitation of the child and protection for society not to fix criminal responsibility, guilt and punishment according to their parens patriae capacity. It seems that US is now caught up with its own policy which seems to produce a rapid increase of juvenile offenders who are not amenable to rehabilitation who acts as criminals who happens to be children. The courts are now dealing on the crossroads of empowering themselves to consider amenability between children who err and those children who commits an isolated criminal offense against the mandates of the juvenile justice court system. There is a marked dependency issues within the jurisdiction of the court and for young offenders otherwise involved in the judicial system. The system which serves to pose as an integral part of the national development process to protect the young and maintain peaceful order in the system has created chaos because of its policy and practice of informal justice for issues of social control. Most common practice is the treatment of every youth who violates the law is not labeled as a juvenile delinquent unless they were officially processed through the juvenile courts and officially adjudicated. But how can they be properly processed if at the start police interventions are already placing lax policies at stake? Is it a matter of policy makers and policies implementation? Or is it a matter of family emotional and authority interconnections that created the young person as he is today? The purposes and procedures of juvenile courts have become immerse on public reactions reflecting opinions on the system. To protect the rights of the young offenders, there must be a classification on matters of the crime that was committed. It is necessary to redesign a new youth justice system before it does more public harm. Young offenders caught in the web of the existing criminal justice system shall be classified according to the severity of the crime that was committed through individualized assessment and proactive case management. There shall be a diverse menu of options where the institution shall be created solely for the young offenders. This is the day that the court will treat crime as a crime regardless of the offender’s age and the appropriate time that young offenders will hold accountability and experience the consequences of their acts. Young people who violate the law are no longer guaranteed special treatment simply because they are young but must be disciplined according to the severity of the violations they had committed on separate juvenile institutions. The separate institution is still a form of special treatment where the facilities and the education and training of the young offenders are to be thoroughly studied. Amidst the severity of the crime, young offenders will still continue to be cognitively, emotionally and socially different from adults. Therefore the separation and the creation of a unique institution for them where they shall attend training and education inside and still receive diplomas for their education continues to serve them as citizens and young offenders. There must be a mother image or model assigned to a particular group of five or six children who will monitor their personal needs and really pose as a parent to them. Screening for the recruitment of mothers on this process must be very thorough and well maintained. When we say that young people are vulnerable to negative influences, we can justify the mother or parent issue by the model parent who constantly monitors and cares for them and teaches them basic family values that may be more than what their biological parents could give largely dependent on the nature and characteristics of the model parent screening recruitment process. Why not try hiring Asians? Maybe a change of culture introduction will work for these offenders. When you are out of ideas on how to control them, we might as well try other cultures to experiment the effect. We might as well try blending policies and practices on the care management of these juvenile delinquents. There shall be no lapses over the rights of the child being tried in an adult court regardless of age on the basis of the severity of the crime because the institution to where he goes is not a mix adult one but a newly created institution that caters juvenile criminals for this matter. No fear of any adverse effect on social issues and negative adult influences because they interact with people of the same violent crimes and same age bracket. Or to modify court proceedings, since we already have classifications on the severity of offenses then it can move to create law appropriate for these juveniles who were criminally charged. However, the trials shall be done under and within the umbrella of the juvenile justice system with no act of favoritism on matters of age. So waivers on matters of jurisdiction may not pose a threat to committing mistakes on putting the child into the adult institution. The issue here is the willingness of the State to provide such juvenile penitentiary. The cost and the budget appropriations will more or less equal to the budget on their drug abuse intervention offers. But if young offenders will be criminally hold accountable for their offenses then they will absolutely stop and start to manage their baby instincts which results from baby court policies and treatment of their offenses and age. The court is not justifying the act but is more on protecting the age which contributes to these young people’s confidence in passing time making crimes and getting away with it because they are young which is very unreasonable and not applicable either in the family system more on the justice court system. The issue that serves to balance the recommendation is the factors that made this young delinquents abused their rights. Maybe there were too many rights given to them that the court cannot invade to create justice for the victims in that system anymore. They have made a perfect firewall on their policies that even them cannot manage to hack their own system to change. There shall be a modification with the justice system classification on young people’s offenses and put them right back on their tracks without getting their rights off. For once in their lives they should know the harm and damage they had done to their victims and make them pay for it in their unique form of institution. It is a matter of psychological warfare with these young people. The psychological warfare of which is already in their own advantage because of the juvenile justice system policies and practices. We love our children but we need to rear them right. Love does not only mean making them babies in treatment and in policies, they also need a little spanking when they err to understand the severity of their act. Love means caring for their needs but still punishing them when they do things that poses harm to themselves, harm to their families and harm to the society. We have to stop the notion of making them think that what they are doing is still acceptable because of the governing family policies and juvenile justice system methods of treatment and rehabilitation. It is a matter of breaking their confidence now that they were made indestructible in court because of their age. The idea is to make them realize what they have done is immaterial to age but a direct violation of love and God. The institution will serve them right because they are properly taken cared of depending on the administration. Since national policy has been taking children out of their families because they don’t trust parents to be effective anymore, which is due to their policy also, then putting then in a juvenile institution consisting of a large land, mother models, equip with schools for education and training when they err will put them in their places without taking out their right. It is a midway and the last recourse for these children. There will be no fear on part of the parents and no fear on part of the justice system. The kids now will serve their time studying and learning skills to get a life after serving their sentences. Some grave offenses will require them to work within the institution as part of the training like foundry or what Don Bosconian students are doing. If you don’t want to work and get trained 8 hours a day, then don’t commit grave offenses. Just be a youth and live how a youth is supposed to live. It is a matter now of choice for these juvenile offenders. The knowledge itself that they have an institution to go won’t make them go easy on their impulse acts and imaginations. It is like the idea of over feeding the child which makes him obese, overprotective policy will make him a criminal because nobody can touch him. It seems that the idea lies on the thought that the victim will fear more of being killed and raped by a juvenile offender because no justice can be absolutely derived from it. How can a nation maintain peace and order then when it disrupts respect for law and of the rights of the victim in the first place? We want to see the situation objectively. Reversing orders by judges is just not applicable but modifications on the juvenile justice system are what we have to look into deeply. It is time for a change and that change shall start now before certain events will turn to future abolition of the ineffective juvenile justice system. We just have to look at the flow chart and analyze the policies and procedures involved in each processes. The theme is objective analysis and not favors. The only thing that will hold them from waivers and transfers to adult courts are the negative consequences of adult institutions for their age and shall not be based on their ages. Figure 1. Juvenile justice flow chart (Arizona 2006) References Arizona Supreme Court. (2006). Juvenile justice flow chart. Retrieved May 19, 2007 Website: http://www. supreme. state. az. us/jjsd/jolts/FlowChart. htm Howell, J. C. (1998, January). NCCDs Survey of Juvenile Detention and Correctional Facilities. Crime Delinquency. Retrieved May 19, 2007 Website: http://law. jrank. org/pages/12936/Kent-v-United-States. html

Racism And American History X Analysis Film Studies Essay

Racism And American History X Analysis Film Studies Essay Racism is one of the most revolting things within the vicinity of humanity. In the world today, the globalization process happen around the world and people come together to exchange the culture, information, technology, education and knowledge, however another side of society always try to ignore other people with different color by violent, the unawareness, and their behavior. Recently, 15 Jan 2011 ATHENS (Reuters) Far-right protesters threw stones at a pro-migrant march in Athens on Saturday before being dispersed by bursts of teargas, police said, in the latest sign of tension over the capitals growing immigrant population. Over 1,000 members of anti-racism groups, leftists and immigrants were marching in central Athens to protest against a controversial plan to build a fence at the border with Turkey to stop illegal immigrants from entering Greece. Over 100 members of neo-Nazi groups and about 200 local residents attacked the leftists and other protesters with stones. The poli ce used several rounds of teargas and flash grenades a police official said. According to Time magazine, from 2007 to 2009, in Australia, a series of brutal assaults and robbery happen to Indian students have sparked a wave of violence and protest group in Sydney and Melbourne. Violence is not the only one trouble that Australia concern, beside they are also struggling with a wave of extreme patriotism of a group of young Australia. The risk that the students from South Asian countries are faced not merely small attacks. There are some Neo-Nazi attacks around the world recently. ABOUT THE AMERICAN HISTORY X American History X is an American drama film which was named by Empire magazine in 2008 as one of the greatest movie of all the time (Wiki). The movie was a corporation of many talented people such as: Tony Kaye (the versatile director who won a Grammy Award), the film script was written by David McKenna; John Morrissey is the producer, music by Anne Dudley. This film was distributed by New Line Cinema. It is first debut in 1998. The 2-hour movie got a big number in cross revenue, $23,875,127. (Wiki) However, the movie was got an R because of many violence scenes with fighting, bad language (such as: f**k, what the hell, bullshit, etc . . . during the film). The background of it is Venice Beach in Los Angeles, California, USA with a strong actor force. ACTOR/ ACTRESS ROLE Edward Norton Derek Vinyard Edward Furlong Danny Vinyard Beverly DHYPERLINK http://en.wikipedia.org/wiki/Beverly_DAngeloHYPERLINK http://en.wikipedia.org/wiki/Beverly_DAngeloAngelo Doris Vinyard Avery Brooks   Dr. Robert BobSweeney Stacy Keach   Cameron Alexander Jennifer Lien Davina Vinyard Fairuza Balk Stacey Elliott Gould Murray Ethan Suplee Seth Ryan Guy Torry Lamont William Russ Dennis Vinyard Joseph Cortese Rasmussen Keram Malicki-Sà ¡nchez Chris Giuseppe Andrews Jason Christopher Masterson Daryl Dawson Paul Le Mat McMahon These actors and actress were working really hard to give a very successful movie about Neo-Nazi. Especially, Edward Norton got an Academy Award for Best Actor for his performance as Derek in American History X. (Wiki) SUMMARY The American History X is one of the greatest movies ever. Throughout the movie, the past and present are mixed together. The past was in black and white. And the present was in color. My summary will be arranged by time line. The movie told a story with two main characters: Derek and Danny Vinyard. Their father was a fireman who was working their current city. Mr Vinyard was killed by a black addicted guy while he was fighting a fire in a black neighborhood. After that accident, Derek was frustrated about black communication. Therefore, he joined the D.O.C, a Neo-Nazi gang. Derek was the leader of that group. He used to lead his group to destroy and demolish a shop in the town. Derek also won a game with black group at local basketball court to own the play place. One night, two black teen tried to steal Dereks truck (which is given by his father). Derek used gun to shoot them and killed one of them. Danny looked at the terrible sense. Derek was judged to prison in 3 years. At this time, he met and was friends with a black inmate in the laundry room. And, he realized what he had done were absolutely wrong. He changed his mind and accepted black people. Danny tries to follow Dereks mistakes. Danny joined the Neo-Nazi group. After backing home, Derek tried to pull his younger brother out of the dark marsh (the Neo-Nazi group). After existing of the Neo-Nazi group, the two brothers backed home and threw away all the D.O.C stuffs. In the end of the movie, Danny was killed by a black student before giving his assignment (the assignment is about Dereks incarceration) at the restroom of Dannys school. ANALYSIS In the first inaugural address, Abraham Lincoln said that: We are not enemies, but friends. We must not be enemies. Though passion may have strained it must not break our bonds of affection. The mystic chords of memory will swell when again touched, as surely they will be, by the better angels of our nature. This lesson can be learned from the American History X which contains the differences in culture origin and the human fear of the unknown. The following paragraph below will discuss main theme of the movie. In the film, the main conflict of the story occurs because of the two different types of culture. Actually, culture can be defined in many ways. However, it can be known in three main ways. Culture is the taste of art and humanities. (http://en.wikipedia.org/wiki/Culture#Cultural_studies). Culture is human knowledge, belief, and behavior. (http://en.wikipedia.org/wiki/Culture#Cultural_studies). Or, it is a set of attitudes, values, goals, and practices. (http://en.wikipedia.org/wiki/Culture#Cultural_studies). Therefore, the different cultures can cause bad affect in communication. For example, Kissing on the cheeks of others is a kind action in western countries. However, in Vietnam, it is consider as an impolite type. During the two-hour of the movie, there are a lot of violence, dark, and terrible scenes. All of the main characters actions come from propaganda. When Derek was a kid, his father used to talk about the black communication. This makes his mind to contain a bad image about the color people in the USA. After the death of his father, he became a Neo-Nazi (his father death was caused by a black addicted guy when he was fighting a fire in the black neighborhood). That is one of the reason Derek joined D.O.C group. The leader of the group scatters thoughts about the color people. One time, Derek led a Neo-Nazi group who were fueled by drugs, beer, tattoos, and heavy metal attacked a small super market in the town. The violent and poignant scene scored a very sad motion for the viewers. The discrimination, racism, prejudice of the Neo-Nazi was built on different culture origin. Their thought is ethnocentrism. Ethnocentrism is the belief that his/her culture is superior to others. In interna tional business, it describes a company or individual so imbued with the belief that what worked at home should work abroad that it ignores societal differences (John, Lee H., and Daniel, 2007, International Business, 11th edition, Pearson, New Jersey Article: Charles Martin in Uganda, pp. 72) In another the scene at the play yard, Derek had a basketball game. Derek was fighting with the black guys to own the yard. During the game, there are many collisions between the black and white. This scene seems to be usual in the real life. The disruption of one group with others happens every day. It can be economic class, color skin, education, or many things else. The difference of opinion between Derek and his family can cause violence, swear worlds, etc. . . . At that point of time, Dereks attitude was totally different from his family. Therefore, he treated his family so badly. He heaped insults on his mother and her boyfriend. He blustered and hit his sister. The dinner was broken like the happiness of the family. The most terrible image of the American History X is the first scene. Derek shot the two black guys who tried to steal his truck in the night. After killing one of them, Derek was smile and satisfies. However, Danny who was standing behind felt wretched because of the Dereks action. It seems the racism is in every cell of Dereks body. The unknown of culture origin that make Derek and Danny cost a very high cost ever. Danny was shot by a black student in the end of the movie. The death of Danny will be the biggest lesson ever in the Derek life. THE CAUSES OF RACISM One of the causes for this event is stereotypes. Through media communication like television, radio, internet, book, movie, etc. which are the potential for mirror to build characteristics of the youth. When a person, especially one that is very young, is joined to stereotypes of a specific group for the first time, then that person will learn and get all knowledge by that way. Moreover, when a negative source is always displaying the perception of the youth about a particular race, then it will influence the thinking and opinions as well. Besides, Unfamiliarity is also the most common cause of racism. People concern what they do not know or understand. When people grow in one race of people, they will have a trend to join in the group of the same race or same color, because they dont know about another race, they afraid of other color skin who maybe effect them or do something harm to them, so they try to avoid, deny, ignore them. Selfishness is another obvious cause of racism. In c ase Australia, Indian students speak their language and they get a trouble with the local students because they dont speak English in public, besides the government also try to give more advantages for the local white skin students than the other skin, so they accidentally raise the racist in their community. Furthermore, the local citizen, especially white skin people, afraid of the position in society, job. They think the color skin people take their job, their money as well as their social position. They just want anything in their country belong to them. Family education is also a reason of racism. When parents and significant others have racism thinking, they almost express and teach it to their children, the child will incorporate those knowledge into their mind, cognitive, intellectual, emotional and frameworks of life. For that reason, children will grow up with the racism in mind and they never forget. Unless such the individual have experiences in living in many conditions living, spending time with many groups of race and understanding the difference of other race, they will change their mind like the content of film American History X below. Those are the 4 main reasons which cause racism. In general, racism is one of the most terrible things that will affect the characteristic of person and change the basic instinct of human. To avoid the happen of racism around the world, we must first solve the basic problems, which are: stereotypes, unfamiliarity, selfishness, and Family education. When we solve the problem, the racism will not appear anymore. CONCLUSION Racism happens in the world because of many reasons which are: stereotypes, unfamiliarity, selfishness, and Family education. They represent and fighting for their values, fear, norms and beliefs. Therefore, the most dangerous thing for mankind is a lack of knowledge. Address knowledge helps us understand the differences in culture, value, as well as beliefs. It is a premise to help us understand the different races of the world.