Digital business specific case study - Case study about Facebook as a

Digital business specific - about Facebook as a digital busibess - Case Study Example The growth has been associated with the growth of mobile communication (McChesney & Robert, 2008). As compared to 2010’s 3%, currently 22% of US digital spending is in relation to mobile. Facebook Corporation as a digital company has grown and maintained its competitive capabilities. Taking into account that facebook corporation has competitors such as; Google, twitter, yahoo amongst others, its capabilities to attract and maintain consumers is high. The digital platforms are the major drivers and recipients of the growing mobile market. As revealed by the forecast on the US emarket on the advertisement spending; the growth of mobile advertisement revenues at facebook has seen the social network to the point of being the second-largest digital ad seller. Facebook follows Google and the results are fully associated to the rapid growth of mobile usage. On global basis, facebook and Google are the top digital ad publishers. Facebook digital company has also brought about revolution in the journalism and media industry (McChesney & Robert, 2008). The number of social media tools in the current period are numerous and globally spread. The social media platforms affect directly journalism and the news media organizations. Technological advancements are currently rapidly growing, posing a challenge towards many industries with no exemption of corporation and news media. As the tradition before the emergence of facebook and other social media platforms, the news corporations and the government simply relayed information to the public. The information either read or listened to was the final stage. However, the satisfaction of such information to the people has not been optimum. The methods of dissemination were viewed as ‘tried-and-true’. Technological advancements and the rise of the social media platform have seen the traditional model revolving (McChesney & Robert, 2008). In the current times, availing of

Report of investing in London office market Essay

Report of investing in London office market - Essay Example fully analyse different elements influencing the market before investing in it in order to make sure that the investment is profitable in long run (Ball, Lizieri, and MacGregor, 1998). For this purpose, the economic, political, institutional, social, legal, and many other factors are explored and investigated to understand and comprehend the future implications for the London office market. Apart from this the supply and demand and other important elements like property planning and pipeline projects with reference to the different regions and breakup of the overall London office market have been explored and analysed in order to get better understanding of the overall market and industry. London is considered as major financial hub not only of UK where major business giants are operating their businesses. It is considered as one of the command sector of the global economy. This feature of London makes it more appealing city for foreign investors. London economy can be best measured through Gross value added (GVA) which demonstrates the contribution of not only individual industries or sectors but also the individual producers present and working in the boundaries of London. The GVA also measured the income generated from employment by production of goods and services. The latest data of Gross value added produced by ONS in December 2011, London contributed 21% of the whole UK and per head which is around  £35,026 (more than  £15,000 than UK average) in 2010 (The Guardian, 2012). According to the research conducted by the city group, London is likely to have more GDP than any other city in the world from by 2025 due to its exceptional growing financial service. Currently it is the one of the tenth largest GDP contributor in the world in term of US dollar. A recent research conducting for London offices shows that almost 60% of the commercial property investment in central London was made by foreign investors from 27 countries in 2011 which is considered as