Some Good Marketing Funda Essay Example for Free

Some Good Marketing Funda Essay Some good marketing Funda! you can find much more at the link provided in the end.. Do read.. Marketing GD me mast points hai bolneko! When we think of marketing, we often think of Marketings efforts to acquire customers. The world, however, is moving toward relationship-based business, including subscription services and subscription commerce—but also most other business. Consider consumer packaged goods companies that used to have no direct relationship with customers, who bought in box stores. Many CPG companies are now using online and social mediums to build direct relationships with their customers. In this world, customer retention is just as important as customer acquisition. So how do the 7 Ps of marketing apply to customer retention marketing? 1. People are the most important. Retaining customers is about building relationships, and relationships are about people. Treat your customer as a person, and not a customer; start by hiring people who show they care about others. Compare how you behave driving in rush-hour traffic with how you drive down your own street past your neighbors. When you know you will see people again, or if you want to see them again, you treat them better. The whole company needs to care about customers and customer retention, and one executive must be responsible to ensure thats so—hence the rise of the chief customer officer. 2. Product is a very close second in importance to People. If your product is off, you will have a difficult time with the rest of the Ps. However, if the product is on target, you will accomplish the rest of the Ps much more easily. When designing your product or service for maximum customer retention, provide quick time to value, continued value over time, and high quality (those are what Apple does so well). Sometimes there is another P: Packaging. I include packaging as part of the product (or service), and the key to it is polish. 3. Place obviously matters when you are figuring out where to put your physical store, but what about when youre online? Does it matter there? Yes. If I am looking to communicate with my customer and offer them an upsell, I could send them an email or message them right while they are shopping, browsing, or working on my site. The first communication is out of context and has a low chance of response. The second is in context and has a higher likelihood of response. â€Å"Place† is context, and context matters. 4. Price. In any good relationship, people take care of each other. That is now the expectation in the customer-business relationship as well. Our customers assume that we will look after them. That is what they pay us to do. In an e-commerce business, that sort of relationship means providing deals for our recurring customers. In a subscription business, that means rolling new features (some, not all) into the service, over time, without charging more. 5. Promotion. How should you promote your product or service to customers to retain them, upsell to them and keep them for the long haul? Quite differently from how you promote to a prospective customer. Why? Because the person is your customer. You know, or should know, him or her. You know what the customer bought from you or how he or she uses your service. You can use that information to message customers in a more targeted, appropriate, helpful, and effective way. Dont spam them with the same generic info you send to everyone else. Send them targeted emails and in-context messages. 6. Processes. To succeed in all of the previous Ps, and for this success to be more than a one-time fluke, you need good processes, such as monitoring social media and engaging customers there, surveying customers for satisfaction, and implementing marketing automation. My company uses its own customer engagement solution to understand how each customer is engaging with the business. We look for positive or negative patterns and respond accordingly, sometimes by person or email but often right in our application with a targeted message based on behavior. 7. Positioning. If you want to retain your customers, you have to know who you are and communicate that clearly and repeatedly to them so they know who you are as well. Foremost, however, is this: Your actions must communicate your positioning. Those actions are showcased in the people you hire, the product you ship or service you deliver, the price you charge and the discounts you provide, the place and promotions you choose, and the processes you put in place. Combined, your words and actions say This is who we are and what you can expect of us. By acting on the 7 Ps of Customer Retention Marketing, you can keep your customers; make their interactions with your business successful; and in so doing make your business more successful.

Yin and Yang The Theory of Opposite Forces

Yin and Yang The Theory of Opposite Forces You may have heard of yin and yang and wondered what exactly they mean and how the theory explains how they work. Yin and yang are basically the meaning of opposite factors. There are two basic concepts associated with the theory of yin and yang: The difference of opposite factors in any system The relationships that exist between these forces. Yin and yang are complimentary to each other, and both are required to create and engage a positive environment. The normal and healthy existence of everything in nature relies on the enhancement and interaction of the two different forces. These forces can come in just about any element that has opposites. Some examples include: Day and night Summer and winter Work and rest Man and woman When there is an antagonistic kind of relationship between any of the opposites it can lead to destruction, but is because of opposite forces that the balance in nature is continually maintained. Yin nourishes and supports Yang and Yang supports and nourishes Yin. This relationship is dependent on the other, yet opposite and independent of each other. Opposites can hold each other in a balanced state and be able to exude control mutually. Everything in the world physically has an opposite. This theory applies to things as basic as having a front to things and a back. Birth is opposite of death, recession is opposite of an economic boom. In addition, the theory of yin and yang holds that there are not advantages present without disadvantages and there are not disadvantages that are present without advantages. Yin attracts the forces of Yang and Yang attracts the forces of Yin. The theory also holds that Yin gradually turns Yang and Yang gradually turns Yin.

Canadas Institutional Landscape And The Governments Ignorance Of Far :: essays research papers fc

Canada's Institutional Landscape and The Government's Ignorance of Farmer's Needs Saskatchewan farmers have been continually ignored in Canada's institutional landscape. Never has the situation been more evident as it is with the possibility of Quebec separation. The Canadian governments ignorance of farmers' needs has caused a cynical view of the political process in the eyes of farmers. One of the major sources of the cynicism is that Canadian federal institutions are developed so that most political of the clout is developed from the east. The eastern domination of the House of Commons, and indirectly the Senate, means that Saskatchewan wheat farmers do not have a strong voice in Canadian political decisions. But what does the Saskatchewan lack of representation in Canada's political institutions in Ottawa mean? What can Saskatchewan wheat farmers do to rectify the situation? And, following a Quebec separation what can wheat farmers do to uphold their livelihood? The intent of this report is to focus on the actions Saskatchewan wheat farmers can take to ensure their success in the future. A focus on the recent political policy decisions by the federal government, the need for intrastate institutional reform, and effects of a possible Quebec separation will all be analyzed. The current institutional landscape of Canada has not acted favorably for Saskatchewan wheat farmers. The development of the institutions, ie. the House of Commons and the Senate, and the policies that have developed from these institutions have continually ignored the needs of prairie farmers, emphasizing the cynicism Saskatchewan wheat farmers have towards the political process. The antipathy towards the political institutions has developed because of recent cost-cutting initiatives and deregulatory procedures by the government and by mis-representation of farmers' needs in government today. The failure of Saskatchewan wheat farmers to express their needs in the Canadian political arena successfully, when compared to other constituencies, is based on the fact that Saskatchewan's representation in Canada's political institutions is weak. The result is the development of policies contrary to what would be accepted by farmers. Saskatchewan wheat farmers, in accordance with most constituencies in the west, have desired a institutional change to the Upper House in Canada. In 1867, when the institutions were developed, the goal was to develop two different political "bodies". One, the House of Commons, would represent the Canadian people by means of elected representatives in a representation by population scenario. The second, the Senate, would be a source of "sober second thought." In its creation the senate was intended to protect the ideals of individual regions. However, to the chagrin of Saskatchewan wheat farmers, the intended regional focus of the senate never developed and, hence, the senate has

The Media and Eating Disorders Essay -- Argumentative Persuasive Topic

The Media and Eating Disorders It is funny how so many girls and women today are led to believe that the only way to feel attractive and be beautiful is to have their bodies consist of nothing but skin and bones. Women are dieting more today then they have ever been before. They are striving for an unattainable body figure that is portrayed by the media as being the ideal standard for today's women. It gets worse. Not only are women dieting unlike ever before, but they will ruthlessly harm their bodies in order to achieve these inaccessible standards. This ruthless harm that haunts so many women today just so happens to be what we call eating disorders. Anorexia and bulimia are the primary diseases that go in the category of eating disorders. Who is to blame for this daunting occurrence? In most cases, the media is either some or all to blame for the eating disorder and standards placed for women. Commercials, billboards, women's magazine ads, etc. are all forms of the media that portray negative images of women. When the women in today's society sees what is being advertised (which happens hundreds, if not thousands of times a day) it is not so shocking that many of them strive for these impossible body images. It is when the want and desire becomes so strong that these women drive themselves to starvation and other forms of eating disorders. In order to realize the effect that advertising is having on girls and women in society today, it is important for people to know the facts and statistics that are current about eating disorders. Eight million girls and women are affected with eating disorders (Wilson and Blackhurst 111). Among college-aged women, bulimia affects nearly one in every five (Wilson and Blackhurst 1... ...than the media. It is important, though, to recognize the kind of effect media and advertising has on women. It is important to realize that because of what is portrayed in Western society, many women will go to great lengths (sometimes deadly lengths) just to meet these portrayals. If society wants to change what women are doing to themselves every day, than it is up to the media to start showing women today that it is okay to be who you are, big or small. Works Cited Key, Sandra W.; Lindgren, Maryclaire. "Skinny Models in Ads Cause Immediate Anger, Depression in Women." Women's Health Weekly (5/11/99) 11. Wilson, Nona L.; Blackhurst, Anne E. "Food Advertising and Eating Disorders: Marketing Body Dissatisfaction, the Drive for Thinness, and Dieting in Women's Magazines." Journal of Humanistic Counseling, Education & Development 38 (99) 111-122.

U-2 Incident :: essays research papers

On May 1, 1960, two weeks prior to the United States-Soviet Summit in Paris, a U-2 high altitude reconnaissance airplane was shot down while flying a spy mission over the Soviet Union. The Eisenhower administration was forced to own up to the mission, and Khrushchev canceled the Paris Summit. As a result, The Cold War between the United States and the Soviet Union continued for over 30 years. Shortly after the end of World War II, United States and the Soviet Union emerged as the two superpowers. These two former wartime allies found themselves locked in a struggle that came to be known as the Cold War. Eisenhower saw the Cold War in stark moral terms: "This is a war of light against darkness, freedom against slavery, Godliness against atheism." But the President refused to undertake an effort to "roll back" Soviet gains in the years after WW II. Early in his administration he embraced a policy of containment as the cornerstone of his administration's Soviet policy. Eisenhower rejected the notion of a "fortress America" isolated from the rest of the world, safe behind its nuclear shield. He believed that active US engagement in world affairs was the best means of presenting the promise of democracy to nations susceptible to the encroachment of Soviet-sponsored communism. Additionally, Eisenhower maintained that dialogue between the US and the Soviet Union was crucial to the security of the entire globe, even if, in the process, each side was adding to its pile of nuclear weapons. The death of Soviet leader Joseph Stalin, two months into the Eisenhower presidency, gave rise to hopes of a more flexible, accommodating Soviet leadership. In 1953, Eisenhower delivered a speech underscoring the potential human cost of the Cold War to both sides. Hoping to strike a more compatible tone with Georgi Malenkov, Stalin's successor, Eisenhower suggested the Soviets cease their brazen expansion of territory and influence in exchange for American cooperation and goodwill. The Soviets responded coolly to the speech, especially to the US's insistence on free elections for German unification, self-determination for Eastern Europe, and a Korean armistice. The two sides would not meet face-to-face until the Geneva Summit of 1955. At the Summit, Eisenhower asserted, "I came to Geneva because I believe mankind longs for freedom from war and the rumors of war. I came here because my lasting faith in the decent instincts and good sense of the people who populate this world of ours." In this spirit of good will, Eisenhower presented the Soviets with his Open Skies proposal. In it he proposed that each side provide full descriptions of all their military facilities and allow for aerial inspections to insure the information was correct. The Soviets rejected the proposal.

Rough Draft Senior Paper

Well a psychiatrist is a hygienic who attends their clients behavioral, emotional, and mental symptoms (Ferguson, 157). They help people in many different ways. Some people are prescribed medicine because they feel that just talking to someone isn't helping and others can go talk to a psychiatrist and feel relieved like they don't need anything more than to talk to someone about their problems. Some psychiatric medications can be called psychotherapeutic or psychotropic medication (Mental, NP). Psychiatric medication wasn't developed until the sass's (Ferguson, 186).In days that are owe long forgotten, society stigmatize people with mental illnesses so much that they were kept chained up in asylums (Ferguson, 187). People also used to categorize people who were in prison and people with mental illnesses as the same thing. Until one day somebody brought up the fact that they didn't think it was right. So then a few years later, they resulted in moving them to different sides of the ho spital. Some people, taking meds, can function better. And they may only need to take them for a short amount of time (Mental, NP).Taking medication doesn't always cure the disorder, but it helps to make the errors function better (Mental, NP). Patients trust is key, which takes time and patience (Mescaline, Margaret, 22). Not having their trust creates problems such as the patients aren't being helped in any way because they can't trust psychiatrists enough to talk to them, or the business might lose money because there are no clients that come because the psychiatrists can't be trusted. To keep on track and up to date, psychiatrists need to be very organized because there is a bunch of paperwork that people have to fill out and deal with (Mescaline, Margaret, 25).Psychiatrists also need to have the ability to have emotional strength so when they find out that a child is sad or angry, it does not affect the psychiatrist (Mescaline, Margaret, 25). This also helps because they do not want to get attached to a child. So they have to stay emotional and physically distant from them, but closer enough to give them comfort and support. TO even become a psychiatrist, people need to have a college degree in Psychology, Sociology, or Social Work to become a child therapist (Mescaline, Margaret, 24).Also, must have a Master's degree from an accredited college or university. People absolutely have to do their rouser work and they will need to have supervised practice with patients (Mescaline, Margaret, 25). Must have very good observing skills, because this allows them to understand what children will not tell them (Mescaline, Margaret, 24). Also have to be open-minded, and have to be able to adapt to different types of situations very quickly (Mescaline, Margaret, 24). Psychiatrists need to know what they are supposed to be doing, and they need to know how to do it.Psychiatrists can prescribe medicine (Ferguson, 187). As people might have thought a psychiatrist and a ps ychologist are the amen thing, but they aren't. They are two totally different things. They work close to 52 hours a week, and remember that they are always on call (Ferguson, 192). Wow, that's more hours than a full time job! When psychiatrists are meeting a client for the first time, they like to conduct an evaluation with the patient so they can find out more about them such as current situations as well as medical history (Ferguson, 187).When clients express their feelings, it helps to give the psychiatrist a detailed picture of what is going on, how people really feel, and how the psychiatrist should treat oh (Ferguson, 188) What some humans don't realize is that there are different types of therapy to help out as well as medication, and talking to people. There is something called psychotherapy, which is when the patient is conjuring images while lying on a couch, the psychiatrist is taking copious notes at the same time (Ferguson, 187). Patient talks freely and relaxes.Therap ist's goal is to uncover troubling subconscious beliefs or conflicts and their causes. Dreams can also be broken down for clues about the unconscious mind. Subconscious events often lead to neurosis. Neurosis is an motional disorder in which the client displays anxious behavior (Ferguson, 188). There is also something called behavioral therapy, which is when the psychiatrists are teaching them to use relaxation to change their behavior. Psychiatrists could also use Biofeedback. This method uses electronic monitors that measure the effects that thoughts and feelings have on muscle tension, heart rate, and brain waves.This is done so that the patient can learn to control the body through stress reduction consciously (Ferguson, 188). Ever thought about what could be in these possibly harmful medications? Well scientists have done a few tests to see if psychiatric drugs are the safest to use. They have figured out that, some medications react differently with everyone. It all depends on how well people's bodies take it. People react differently when taking these psychiatric medications (Mental, NP). Factors such as what type of mental disorder the person has, their age, sex, and body.Also the habits they might have, genetics, physical illness, how well their liver and kidney functions, and other medications they are taking can affect how these drugs work in different people (Mental, NP). There is a bad side to everything, just like the negative effects of taking psychiatric medicines. When taking these medicines the person's weight, glucose levels and lipid levels need to be checked frequently (Mental, NP). Doctor's do this to ensure that the person's body hasn't reacted in a bad way; they want to make sure this person stays healthy while taking psychiatric medications.Usually antispasmodics are pills, but can also be in the liquid form. The liquid form is referred to as a shot; this person would go get it about once or twice a month (Mental, NP). More overshadows of taking these are, some people could possibly get side effects (Mental, NP). These side effects do not usually last long, maybe a few days or so. People taking antispasmodics are at risk of getting side effects (Mental, NP). Side effects such as persistent muscle spasms, tremors, and restlessness may occur with a physical movement but not always (Mental, NP).If people are taking any other medications when they are taking antispasmodics, the two medications together could react badly (Mental, NP). Side effects that could possibly happen while taking monotheistic are drowsiness, dizziness when moving, blurry vision, tachycardia, sensitive to the sun, and rashes (Mental, NP). Taking antispasmodics may result in major weight gain, and possible changes in their metabolism (Mental, NP). People who experience this are recommended to not drive at all until they get situated with their antispasmodic medicine (Mental, NP). They tell you these things for the person's safety and well-being.

Microsoft Swot

Microsoft Corporation (NASDAQ: MSFT) is an American multinational corporation headquartered in Redmond, Washington that develops, manufactures, licenses and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is the world's largest software maker measured by revenues. It is also one of the world's most valuable companies. Microsoft was established to develop and sell BASIC interpreters for the Altair 8800.It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of operating systems. The company's 1986 initial public offering, and subsequent rise in its share price, created an estimated three billionaires and 12,000 millionaires from Microsoft employees. Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions. In May 2011, Microsoft acquir ed Skype Technologies for $8. 5 billion in its largest acquisition to date.  «About Microsoft inc. As of 2012, Microsoft is market dominant in both the PC operating system and office suite markets (the latter with Microsoft Office). The company also produces a wide range of other software for desktops and servers, and is active in areas including internet search (with Bing), the video game industry (with the Xbox and Xbox 360 consoles), the digital services market (through MSN), and mobile phones (via the Windows Phone OS). In June 2012, Microsoft announced that it would be entering the PC vendor market for the first time, with the launch of the Microsoft Surface tablet computer.In the 1990s, critics began to contend that Microsoft used monopolistic business practices and anti-competitive strategies including refusal to deal and tying, put unreasonable restrictions in the use of its software, and used misrepresentative marketing tactics; both the U. S. Department of Justice and Eu ropean Commission found the company in violation of antitrust laws. Microsoft just lost a world-record to Apple. Microsoft was valued to $619 billion during the last tech bubble in 2000, and the current value of Apple is $623 billion – so Apple currently is the most valuable publicly traded company of all time (If you ignore inflation.IBM was worth $1. 3 trillion in 1967 if you adjust for inflation). Microsoft seems to lose more and more of their market shares to competitors. Google's web-browser Chrome is the largest web-browser – Microsoft Explorer has the second place. Is Microsoft the next large tech company to fall into the graveyard of the old once mighty forgotten companies? To find out, one way is to make a SWOT analysis. SWOT analysis StrengthsWeaknesses †¢Strong brand †¢Increasing research and development investments †¢High financial strength†¢Lack of innovations †¢Bugs †¢No proud users OpportunitiesThreats Windows 8 †¢Xbox 720 †¢New logo†¢Piracy †¢Tablets competition †¢Open source model Strengths †¢Microsoft is the number 1 in the following areas: oXbox 360 – 47 percent of the market before Playstation 3 and Nintendo Wii oOffice – 94 percent of the market  «Microsoft. com » oWindows is the largest operating system in the world – 92 percent of the market before Apple with 6 percent  «Microsoft. com » †¢Microsoft may not always be number 1, but they are number 2: oExplorer is the second largest web-browser – behind Google Chrome oBing is the second largest search engine – behind Google Sometimes you don't have a choice. If you are buying a PC today, you are going to buy it with Microsoft Windows pre-installed. If you are working at a large company, you are going to use Microsoft Office †¢Microsoft is a company with a high financial strength: oDistributes a dividend 4 times each year – currently $0. 23 per share oAre buy ing back shares – the 2012 outstanding shares have decreased by 16. 6 percent since 2006 oRevenues in 2012 have increased to $73,723 million from $44,282 million in 2006 oEarnings per share in 2012 have increased to $2. 72 from $1. in 2006  «Can the once mighty Microsoft rise again?  » Weaknesses †¢Lack of innovation. Microsoft and Facebook both spent about $1 billion. Facebook bought Instagram, and Microsoft bought patents  «Microsoft. com » †¢Lack of innovative company culture. The employees are competing with each other – not with other companies – thanks to the management system inside Microsoft that says that everyone in a group can't be top performers. Each unit is forced to declare a certain percentage of employees as top performers, good performers, average, and poor – no matter how good they are.One of the employees said: â€Å"It was always much less about how I could become a better engineer and much more about my need to imp rove my visibility among other managers. †  «Can the once mighty Microsoft rise again?  » †¢Bugs – Microsoft has a reputation for making software with bugs. Everyone can remember when Bill Gates was going to make a presentation and the famous blue screen appeared. Go and check it out here if you have missed it: YouTube. Have you ever seen a similar presentation by Apple?The problem with creating a software such as Windows is that Windows needs to work with many different computers from different manufacturers. It is easier for Apple to create software without bugs since they are manufacturing their own computers †¢No dedicated users. Apple users loves to show that they are using Apple devices, but who's proud of using a device from Microsoft? Opportunities †¢Next generation products such as Windows 8 and Xbox 720 †¢Microsoft has just changed its corporate logo – and the logo now includes a symbol Threats Microsoft is a PC company while mor e and more people are shifting to mobile and tablets. They are trying their best with Surface – their own tablet. It's hard to compete with Apple today since you also have to compete with iTunes Store with millions of apps. If you create a better iPhone competitor, people are still going to use the iPhone because of all the apps available †¢Open source models: oLibre Office is free and as good as Microsoft Office if you are only using the basic functions oOuya – the open source Android video game console may be a low-cost competitor to the Xbox